lumen.crm
Slim DACH alternative to Pipedrive. Sales-first with lead management, workflows and email integration — all in one licence, hosting in Germany, support in German.
Pipedrive alternative
A CRM that fits your sales process.
Explore pipelines, contacts and workflows in lumen.crm using your own requirements. We discuss migration and scope together. Pricing on request.
Positioning
Three tools, three approaches
Short version for the quick decision — before we get into the details.
Pipedrive
Using Pipedrive? Compare your existing pipelines, integrations and automations with lumen.crm in a personal demo.
HubSpot Sales Hub
Using HubSpot? Together we review the sales workflows and connections to marketing and service your team needs.
Feature matrix
What is in each plan?
| Feature | Our solutionlumen.crm | Pipedrive | HubSpot Sales Hub |
|---|---|---|---|
| Sales pipeline · Kanban · drag-and-drop | Scope on request | all plans | all plans |
| Multi-pipeline | Scope on request | from Advanced | |
| Email integration (IMAP · Gmail · Outlook) | Scope on request | Two-way sync only from Advanced | from Starter, full sequences only Professional |
| Workflow automations | Scope on request | from Advanced | multi-branch only Professional |
| Lead inbox + scoring + routing | Scope on request | Inbox yes · scoring only via LeadBooster add-on | Scoring only from Professional |
| Duplicate detection · contacts & deals | Scope on request | from Professional | from Professional |
| Project management module | built in | only via “Projects” add-on | not in Sales Hub |
| Custom dashboard builder | Scope on request | from Professional | from Professional |
| REST API + API tokens | Scope on request | all plans | all plans |
| Native integrations (app marketplace) | — (REST API + outbound webhooks) | 400+ apps | 1,500+ apps |
| Two-factor authentication | Scope on request | ||
| Contracting party · company HQ | vss software GmbH · Germany | Pipedrive OÜ · Estonia | HubSpot, Inc. · USA (+ HubSpot Ireland) |
| Hosting region | 100 % EU · Hetzner Falkenstein/Nuremberg | EU (Frankfurt · Stockholm · Dublin) | US primary · EU region optional |
| Support in German | DACH team | limited | premium support primarily English |
GDPR & data sovereignty
The real differentiator in DACH
Pipedrive is based in Estonia, HubSpot in the US — both rely on standard contractual clauses and the EU-US Data Privacy Framework. lumen.crm is hosted on Hetzner data centres in Germany; the contracting party is vss software GmbH. All sub-processors are transparently documented in our DPA.
- Hosting on Hetzner data centres in Germany
- MongoDB + Redis on EU infrastructure via Coolify deployment
- S3 object storage on Hetzner (Falkenstein/Nuremberg)
- Transactional email via Postmark (EU region Dublin)
- DPA template per Art. 28 GDPR available by default
- All sub-processors documented in the DPA
Switch triggers
Why teams come to us
From Pipedrive
Your existing pipelines, contacts and workflows are the starting point. We discuss required features, data migration and the right scope for your team.
From HubSpot
Which features does your sales team actually use? We review your requirements together and prepare an individual offer. Pricing on request.
Migration in a day
Load the Pipedrive CSV export: contacts, organisations, deals incl. custom fields via the import wizard. Alias mapping helps with differing field names. On request we accompany the import in person.
Demo
We show the difference on your real sales process
Send us a CSV export from Pipedrive — in the demo we rebuild your pipeline 1:1 in lumen.crm. 30 minutes, no slides, direct comparison. On request with Pipedrive or HubSpot data as a starting point.