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All rights reserved.",{"id":184,"status":185,"product":186,"en_required":187,"no_index":187,"published_at":188,"translations":189,"blocks":201},"be6471f0-a9f9-42b9-a1fe-4fb52d1e2239","published","crm",false,"2026-04-27T07:56:05.734Z",[190,196],{"id":191,"languages_code":11,"title":192,"slug":193,"meta_title":194,"meta_description":195},24,"Leads & Scoring","crm\u002Fleads","Leads-Inbox, Routing und Scoring — lumen.crm","Eingangskanal für Leads mit regelbasiertem Routing, automatischem Scoring und Deal-Konvertierung. Keine Leads gehen verloren.",{"id":197,"languages_code":59,"title":198,"slug":193,"meta_title":199,"meta_description":200},70,"Leads & scoring","Leads & scoring — lumen.crm","Capture, qualify and score leads with transparent rules. Built for traceable sales work.",[202,227,264,299,350],{"id":203,"collection":204,"sort":205,"item":206},111,"block_hero",0,{"id":207,"variant":208,"background_variant":209,"primary_cta_url":210,"secondary_cta_url":22,"visual":211,"translations":215},"cd400dc7-5d35-4af3-8ea9-910dd4d2112f","split","navy-900","\u002Fde\u002Fkontakt?produkt=crm&kontext=leads",{"id":212,"title":213,"description":214},"33fe183e-a6a3-43b6-9836-9488939a2968","Mock Dashboard",null,[216,222],{"id":191,"languages_code":11,"pill_badge":217,"headline":218,"subline":219,"primary_cta_label":220,"secondary_cta_label":221},"Leads","Leads, die zugewiesen sind, bevor sie vergessen werden","Eingangskanal für alle neuen Anfragen. Regelbasiertes Routing weist automatisch an Owner zu, Scoring priorisiert, Konvertierung macht aus einem Lead einen Deal mit einem Klick.","Demo mit Lead-Flow","Zurück zu lumen.crm",{"id":197,"languages_code":59,"pill_badge":217,"headline":223,"subline":224,"primary_cta_label":225,"secondary_cta_label":226},"Leads assigned before they are forgotten","An inbox for every new enquiry. 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Neue Leads werden sofort zugewiesen, erscheinen im Owner-Dashboard und als In-App-Benachrichtigung.",[242,244,246,248],{"text":243},"Regeln mit UND\u002FODER-Verknüpfungen, priorisiert ausgewertet",{"text":245},"Fallback-Owner, wenn keine Regel greift",{"text":247},"Round-Robin mit Gewichtung (Senior 2×, Junior 1×)",{"text":249},"Urlaubskalender integriert — abwesende Owner werden übersprungen",{"id":251,"languages_code":59,"eyebrow":252,"headline":253,"body":254,"bullets":255,"cta_label":214},86,"Routing rules","Leads go to the right person — without thinking","Round-robin, industry, region, deal size, source — routing rules allow any combination. 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Historie bleibt verknüpft.",{"id":347,"languages_code":59,"title":348,"description":349},215,"Conversion","One click turns the lead into a deal plus contact plus optionally an organisation. History stays linked.",{"id":351,"collection":352,"sort":353,"item":354},115,"block_cta",4,{"id":355,"background_variant":209,"primary_cta_url":210,"secondary_cta_url":22,"translations":356},"640c5548-4e34-4daa-bc6b-c5ac31e8a257",[357,362],{"id":191,"languages_code":11,"eyebrow":358,"headline":359,"body":360,"primary_cta_label":55,"secondary_cta_label":361},"Demo","Leads-Demo mit Ihrem Qualifizierungs-Prozess","Wir setzen Ihre Routing-Regeln und Scoring-Gewichte in der Demo live auf und zeigen, wie ein neuer Lead vom Eintrag bis zur Konvertierung läuft.","Übersicht lumen.crm",{"id":363,"languages_code":59,"eyebrow":358,"headline":364,"body":365,"primary_cta_label":97,"secondary_cta_label":366},53,"Leads demo with your qualification process","We configure your routing rules and scoring weights live in the demo and show how a new lead flows from intake to conversion.","Overview of lumen.crm"]