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All rights reserved.",{"id":187,"status":188,"product":189,"en_required":190,"no_index":190,"published_at":191,"translations":192,"blocks":203},"46b8b134-9dba-49fc-9fe1-b0b4ff16e510","published","crm",false,"2026-07-02T12:00:00.000Z",[193,199],{"id":194,"languages_code":11,"title":195,"slug":196,"meta_title":197,"meta_description":198},102,"Automation","crm\u002Fautomation","CRM-Automation: Workflows & Lead-Routing – lumen.crm","Trigger-Aktions-Workflows und regelbasiertes Lead-Routing mit vier Strategien: Round Robin, Lastverteilung, Gebiet und wertbasiert — mit Zuweisungsverlauf.",{"id":200,"languages_code":62,"title":195,"slug":196,"meta_title":201,"meta_description":202},103,"CRM automation: workflows & lead routing — lumen.crm","Trigger-action workflows and rule-based lead routing with four strategies: round robin, load-balanced, territory and value-based — with assignment history.",[204,224,260,294],{"id":205,"collection":206,"sort":207,"item":208},257,"block_hero",0,{"id":209,"variant":210,"background_variant":211,"primary_cta_url":212,"secondary_cta_url":213,"visual":213,"translations":214},"f01ceca9-afe5-4e66-ae0c-df0a000c6176","centered","gray-50","\u002Fde\u002Fkontakt?produkt=crm",null,[215,220],{"id":216,"languages_code":11,"pill_badge":217,"headline":218,"subline":219,"primary_cta_label":58,"secondary_cta_label":213},97,"lumen.crm · Automation","Standardprozesse laufen — auch wenn niemand dran denkt","Workflow-Automation mit Trigger-Aktions-Logik und regelbasiertes Lead-Routing: lumen.crm nimmt dem Vertrieb die repetitiven Schritte ab, ohne die Kontrolle abzugeben.",{"id":221,"languages_code":62,"pill_badge":217,"headline":222,"subline":223,"primary_cta_label":102,"secondary_cta_label":213},98,"Standard processes run — even when nobody remembers","Workflow automation with trigger-action logic and rule-based lead routing: lumen.crm takes repetitive steps off your sales team without giving up control.",{"id":225,"collection":226,"sort":10,"item":227},258,"block_feature_split",{"id":228,"background_variant":229,"image_position":230,"cta_url":213,"anchor_id":213,"image":213,"translations":231},"0dc60878-8768-4867-9981-f8f3e3a20e04","white","right",[232,246],{"id":233,"languages_code":11,"eyebrow":234,"headline":235,"body":236,"bullets":237,"cta_label":213},145,"Workflow-Automation","Wenn X passiert, tue Y — zuverlässig","Ein Workflow besteht aus einem Trigger und einer Liste von Aktionen: Wird ein neuer Lead erstellt, geht die Willkommens-E-Mail raus und der Vertrieb bekommt eine Aufgabe. Wird ein Deal gewonnen, wird das Team benachrichtigt. Kein Skript, keine Zapier-Brücke — direkt im CRM.",[238,240,242,244],{"text":239},"Trigger-Aktions-Logik: Ereignis löst einen oder mehrere Schritte aus",{"text":241},"Beispiele: Lead-Willkommensfluss, Deal-Abschluss-Routine, Score-Alarm",{"text":243},"Konfiguration durch Admins — nachvollziehbar statt verstreut",{"text":245},"Verfügbar ab dem Growth-Paket",{"id":247,"languages_code":62,"eyebrow":248,"headline":249,"body":250,"bullets":251,"cta_label":213},146,"Workflow automation","When X happens, do Y — reliably","A workflow consists of a trigger and a list of actions: when a new lead is created, the welcome email goes out and sales gets a task. When a deal is won, the team is notified. No script, no Zapier bridge — right inside the CRM.",[252,254,256,258],{"text":253},"Trigger-action logic: an event fires one or more steps",{"text":255},"Examples: lead welcome flow, deal-won routine, score alert",{"text":257},"Configured by admins — traceable instead of scattered",{"text":259},"Available from the Growth plan",{"id":261,"collection":226,"sort":61,"item":262},259,{"id":263,"background_variant":211,"image_position":264,"cta_url":213,"anchor_id":213,"image":213,"translations":265},"92da8175-cdf4-4349-ad2f-0e51100547de","left",[266,280],{"id":267,"languages_code":11,"eyebrow":268,"headline":269,"body":270,"bullets":271,"cta_label":213},147,"Lead-Routing","Jeder Lead landet beim richtigen Menschen","Vier Routing-Strategien verteilen eingehende Leads regelbasiert: Round Robin mit Gewichtung, Lastverteilung nach wenigsten aktiven Leads, Gebiet nach Feldregeln oder wertbasiert nach Wertbereichen. Regeln greifen nach Priorität, eine Standard-Regel fängt alles ab — und ein Fallback sorgt dafür, dass kein Lead liegen bleibt.",[272,274,276,278],{"text":273},"Vier Strategien: Round Robin, Lastverteilung, Gebiet, wertbasiert",{"text":275},"Prioritäten, Standard-Regel und automatischer Fallback",{"text":277},"Schleifenschutz und Rate-Limit gegen Zuweisungs-Pingpong",{"text":279},"Jede Zuweisung im Verlauf: wer, an wen, nach welcher Regel",{"id":281,"languages_code":62,"eyebrow":282,"headline":283,"body":284,"bullets":285,"cta_label":213},148,"Lead routing","Every lead reaches the right person","Four routing strategies distribute incoming leads by rule: round robin with weighting, load balancing by fewest active leads, territory by field rules, or value-based by value ranges. 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